The Kooples is an emerging brand founded in 2008 by three children of Tony Elicha, owner of Comtoir des Cotonnier. The style of The Kooples is a mix of street fashion and British rock, sometimes with a little military uniform. Established in just a few years. During the time, the brand gained the attention of fashion figures in Paris and has more than 100 stores in Europe. The Kooples shops are mostly black and white wall decoration, featuring British rock style, neutral style, which is a big couple fashion.